Matt Gray is a well known Youtuber and content creator. He is also the founder of Herb - the largest and most engaged cannabis community in the world of over 14 million people.
Previously he founded Bitmaker, which trained full-stack software engineers and got them jobs at companies like Shopify, Facebook, and IBM. Bitmaker was acquired by General Assembly.
Guest Author: Matt Gray
How I built a $1,230,000/month business by following a simple strategy.
The 3-step Creator ARM Funnel:
This funnel is broken down into 3 steps:
• Attention
• Relationship
• Monetize
Sounds simple enough.
But there’s some nuance.
So let’s dive in:
Attention
This is where you grab eyeballs.
The platforms to leverage for this are:
• TikTok
• Twitter
• YouTube
• LinkedIn
• Instagram
Each platform has benefits.
But they all serve the same purpose:
To get discovered.
YouTube
Create compounding content that resonates with your audience.
Focus on niche topics to stand out.
Bad: “How to grow your business”
Good: “How to leverage IG Reels to sell your course”
Talk directly to your specific target viewer.
Give them exactly what they need.
Use Twitter as a gym for your ideas.
To grab attention:
• Write threads
• Spend 30 minutes daily engaging
• Dial in on high-performing content
Repurpose proven ideas across platforms.
Master Twitter to unlock the full power of social media.
This has a lot of untapped potential.
The consumer/creator ratio is insanely high.
Share your:
• Insights
• Case studies
• Industry trends
And you’ll quickly see traction.
Pro tip: cross-post your best Twitter content to LinkedIn.
2 birds. 1 stone.
Instagram and TikTok
Use these platforms to connect with your audience on a personal level.
Whether it’s:
• Quick tips
• Behind-the-scenes looks
• Or a glimpse of your day-to-day life
These platforms are the powerhouses of visuals and short, captivating content.
Relationships
Build a newsletter to deepen relationships with an audience of true fans that you own.
To grow it:
• Master your CTAs
• Give away free tools
• Use multiple channels
Those who optimize their personal brands to collect emails will print money on command.
Monetization
It’s time to pitch your irresistible offer.
Do this with:
• Courses
• Coaching
• Paid Communities
But remember — this isn’t just about making money.
It’s about arming your community with the skills they need to level up.
The Creator ARM Funnel is about transitioning from:
• Awareness
• To trust
• To transaction
I’ve built 8-figure businesses from it.
And if you follow these steps, you will too.
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