- TikTok pilots local services in Southeast Asia.
- Grab defends turf.
- F&B merchants cautiously explore new platforms.
Short-form video meets local services
TikTok is expanding its reach in Southeast Asia by piloting a “Local Services” feature in Indonesia and Thailand.
This new offering allows users to discover and purchase dining vouchers, attraction tickets, and hotel bookings directly through the app, potentially reshaping the region’s food and beverage landscape.
Grab gears up for battle
As TikTok enters the offline services market, Grab is fortifying its position. The super app recently acquired restaurant reservations platform Chope and has rebranded its dining voucher initiative to “Dine Out,” signaling its commitment to capturing in-person dining revenue.
Despite TikTok’s massive user base, some F&B players are skeptical about its ability to drive conversions.
Swee Choon Tim Sum, a popular Singapore eatery, notes that while TikTok excels at creating brand awareness, it hasn’t yet proven effective for generating actual sales.
To read the original article; https://www.techinasia.com/tiktok-grab-collide-fb-appetite-offline-services-grows
