- Customer data platform Meiro raised its first external funding of $3 million.
- The investment will support Meiro’s expansion plans in SE Asia, Europe, and the Middle East.
- Meiro aims to double 2022’s $2 million revenue as it widens its 50-person team.
Funding boost for Meiro
Singapore-based customer data platform Meiro has raised $3 million in a pre-Series A funding round, marking its first external investment. The round was led by Wavemaker Partners, with participation from Angel Central.
Founded in 2018, Meiro has relied on internal funding to grow into profitability. But the new capital will fuel expansion plans in Southeast Asia, Europe, and the Middle East.
“This investment will help us address market demand, accelerate product development, and strengthen our presence internationally,” said CEO Jana Marlé-Zizková.
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Doubling revenue
The startup integrates siloed customer data into a unified database to construct identity graphs. These power-tailored marketing strategies for clients.
Meiro aims to double 2022’s $2 million revenue this year amidst widening its 50-person team.
Future plans
New plans include adding genAI technology into Meiro’s product. Marlé-Zizková also aims to launch Meiro’s first Middle East office in Dubai by 2024 to complement the existing Singapore headquarters.
Rather than seeking outside funding earlier, Meiro’s founders focused on profitability using $740,000 of initial capital from their consulting firm Datadriven.
But, accelerating global expansion and platform development requires this first external boost. “While self-sufficient so far, this investment will accelerate our product, business, and international footprint,” said Marlé-Zizková.
