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Apple’s AI Gambit Buys Time Amid iPhone Slump

Nicole Kristine Jovero
Last updated: August 12, 2024 2:02 am
Nicole Kristine Jovero
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1 Min Read
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  • Apple’s iPhone sales dip.
  • Services revenue soars.
  • AI-powered iPhone 16 launch could determine future success.

Contents
iPhone sales take a tumbleAll eyes on AI

iPhone sales take a tumble

Apple’s Q3 earnings report revealed a slight dip in iPhone revenue, falling to $39.3 billion from $39.67 billion last year.

However, the tech giant managed to beat analyst expectations, providing a silver lining to the cloudy smartphone market.

Despite iPhone struggles, Apple’s services segment shone bright, raking in $24.2 billion against projected $23.9 billion.

This boost, coupled an 8% increase in overall profit, helped offset concerns about the company’s flagship product.

All eyes on AI

Investors are now eagerly anticipating the September launch of the iPhone 16, featuring Apple Intelligence.

This new AI-powered offering will be a crucial test of Apple’s massive R&D investments, potentially determining the company’s future in an increasingly competitive tech landscape.

TAGGED:div5

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