- Zus Coffee expands globally.
- Tech-driven approach fuels rapid growth in Malaysia.
- IPO rumors heat up for the disruptive chain.
Beans without borders
Zus Coffee, a Kuala Lumpur-based chain, is making waves in the tech-driven coffee industry.
Zus Coffee recently announced plans to open its first store in Singapore this month, followed by an expansion into Pakistan by early 2025.
This move marks a significant step in Zus’s journey from local favorite to international player.
Bytes and brews
Inspired by China’s Luckin Coffee, Zus has leveraged technology to expand its presence rapidly. The company’s app allows customers to order drinks, collect points, and even have coffee delivered to their doorstep.
This tech-forward approach has helped Zus capture a significant market share in Malaysia, outpacing traditional competitors.
Rumors of a potential IPO are swirling around Zus Coffee. Industry insiders suggest the company may be raising a pre-IPO round, eyeing a valuation between 1 billion and 1.5 billion ringgit.
If successful, Zus would become the first Malaysian coffee chain to list on the Bursa Malaysia, solidifying its position as a major player in the region’s tech-enabled food and beverage sector.
To read the original article: https://www.techinasia.com/zus-coffee-expansion-ipo
