- Spacestation helps influencers invest in startups for equity and partnerships.
- Creators allocate up to $50K per year across 90+ early-stage companies.
- Influencer investing diversifies income as creators plan for long-term growth.
A New Trend in Startup Collaboration
Influencer marketing is an increasingly popular tactic for startups, but some companies are taking it further by getting influencers to invest in their businesses.
Spacestation, a Utah-based creator incubator, helps connect its roster of influencers and athletes to investment opportunities through its VC arm, Spacestation Investments.
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$300K Checks Redefine Angel Funding
The firm cuts an average $300K check into over 90 early-stage startups, allowing its talented clients to become angel investors.
On a deal, Spacestation brings in about 15 individual influencer investors, who typically allocate $10K to $50K per year into a few companies.
In exchange, these influencers may get marketing partnerships, discounts, or exposure for their invested brands on their social channels.
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Creators and Startups Find Common Ground
The incentive goes both ways – startups gain influencer marketing and funding, while creators diversify income for the long run. As short-lived influencer careers incentivize planning, alternative wealth vehicles could become more appealing.
Spacestation believes influencer investing should be just one part of a balanced portfolio. But for high-risk tolerant clients, it provides access to potentially outsized returns and brand relationships that could pay dividends.