- Spacestation helps influencers invest in startups for equity and partnerships.
- Creators allocate up to $50K per year across 90+ early-stage companies.
- Influencer investing diversifies income as creators plan for long-term growth.
A New Trend in Startup Collaboration
Influencer marketing is an increasingly popular tactic for startups, but some companies are taking it further by getting influencers to invest in their businesses.
Spacestation, a Utah-based creator incubator, helps connect its roster of influencers and athletes to investment opportunities through its VC arm, Spacestation Investments.
$300K Checks Redefine Angel Funding
The firm cuts an average $300K check into over 90 early-stage startups, allowing its talented clients to become angel investors.
On a deal, Spacestation brings in about 15 individual influencer investors, who typically allocate $10K to $50K per year into a few companies.
In exchange, these influencers may get marketing partnerships, discounts, or exposure for their invested brands on their social channels.
Creators and Startups Find Common Ground
The incentive goes both ways – startups gain influencer marketing and funding, while creators diversify income for the long run. As short-lived influencer careers incentivize planning, alternative wealth vehicles could become more appealing.
Spacestation believes influencer investing should be just one part of a balanced portfolio. But for high-risk tolerant clients, it provides access to potentially outsized returns and brand relationships that could pay dividends.
