- Twitter partners with BetMGM to integrate sports betting capabilities.
- Super Bowl provides launch platform amid expected record bets.
- Site looks to capitalize on live sports spurring big viewership and engagement spikes.
Twitter’s sports betting ambitions
Twitter is aiming to become a hub for sports gambling by integrating a new betting feature through a freshly inked deal with digital platform BetMGM.
The company, owned by hospitality giant MGM Resorts, runs an online sportsbook competing with the likes of DraftKings and FanDuel.
While financial details were not disclosed, the upcoming Twitter functionality will showcase betting stats and links directly to BetMGM’s site to place wagers.
The timing coincides with the Super Bowl on February 12th, expected to draw over 50 million American adults making propositions and other bets.
Super Bowl integration
The hugely popular event already causes traffic spikes for Twitter, with the site briefly crashing during last year’s Rihanna halftime performance.
This year’s championship matchup will see the Kansas City Chiefs take on either the San Francisco 49ers or Detroit Lions.
The partnership signals Twitter’s ambitions to integrate sports gambling capabilities and become a go-to destination for fans not just to discuss but also bet on live games.
With the BetMGM deal now locked in, the stage is set for the company to capitalize on major sporting events, driving huge user engagement.
