- Netflix launches in-house ad tech platform, taking on Google and Amazon.
- Strategic move gives Netflix full control over advertising future.
- Ad-supported tier boasts 40 million users since launch.
Netflix has announced the launch of its own advertising technology platform, just a year and a half after entering the ads business.
This bold move positions the streaming giant against industry heavyweights like Google, Amazon, and Comcast.
Bidding farewell to Microsoft
Initially partnering Microsoft to develop its ad tech, Netflix is now poised to take full control of its advertising future.
Amy Reinhard, Netflix’s president of advertising, emphasized the company’s strategic approach to presenting ads, ensuring a phenomenal experience for its 270 million subscribers.
Crafting captivating ad experiences
Netflix aims to experiment “episodic” campaigns, featuring a series of ads that tell a story rather than delivering repetitive ads.
The company also plans to expand its buying capabilities this summer, partnering The Trade Desk, Google’s Display & Video 360, and Magnite.
Netflix proudly reported that its ad-supported tier boasts 40 million global monthly active users, a testament to its success since launching six months ago.
