- TikTok pilots 60-minute videos, threatening YouTube and streaming giants.
- Platform allows expansion beyond short clips.
- It could disrupt bingeing habits on YouTube and Netflix.
Video vikings advance
TikTok is piloting an option for select users to upload videos up to 60 minutes long, a substantial leap from the current 10-minute limit for most creators.
This move positions the platform as a formidable competitor to streaming giants like YouTube. The test underscores TikTok’s ambitions to expand beyond short-form content as user growth slows.
Enabling lengthier uploads opens doors for tutorials, vlogs, and other long-form fare that currently dominates YouTube. Though YouTube leads in overall U.S. users, adults spend more daily minutes on TikTok.
Bingeable battles brew
The longer format could disrupt viewing habits, preventing users from migrating to YouTube mid-watch.
It may also challenge traditional streaming platforms like Netflix, as TikTok’s vast unofficial TV/movie clip library gains traction for full-episode bingeing. Networks are already experimenting with TikTok premieres.
