- TikTok offers monetization options for creators with 1,000+ followers.
- Creators with 10,000+ followers can join TikTok’s creator rewards program and secure brand deals.
- Top influencers with millions of followers can earn six figures annually.
TikTok creators 1,000 followers can participate in branded missions, music marketing campaigns, and livestreaming.
Joining self-serve influencer marketing platforms designed for nano influencers under 10,000 fans is another option. TikTok’s Shop affiliate program allows creators to earn commissions by tagging products in videos or livestreams, though follower requirements vary by country.
Numbers of followers matter
Once a creator reaches 10,000 followers and 100,000 views in the previous 30 days, they can join TikTok’s creator rewards program.
Videos must be at least one minute long, and factors like search value, originality, watch time, and engagement determine payouts. TikTok’s creator marketplace connects influencers brands, and creative challenges offer video ad submission opportunities for creators 50,000 followers.
Micro influencers can also secure brand deals, earning hundreds to thousands of dollars per sponsored post.
Bigger deals for bigger influencers
TikTok creators 100,000 followers can access exclusive monetization features like the Pulse ad-revenue sharing program, receiving tips on their profile page, and virtual gifts in video comments.
Brand deals become even more lucrative at this level, starting rates for sponsored posts reaching tens of thousands of dollars.
Top TikTok influencers millions of followers can earn six figures annually through a combination of Creator Fund payments, brand partnerships, and other platform-specific opportunities.
