- Mark Zuckerberg is leaning into his memeification.
- The Meta CEO has upgraded his style and embraced a more playful image.
- Zuckerberg’s strategic rebrand aims to change public perception of tech billionaires.
Mark Zuckerberg, the Meta CEO, has been leaning into his memeification lately.
His recent 4th of July Instagram post featured him on a surfboard, holding an American flag, drinking what looks like a can of beer, all while wearing a tux and sunglasses. This playful side of Zuckerberg is a departure from his quintessential tech bro image.
Fashion upgrade: from gray tees to gold chains
The shift seemed to start in 2023 when Elon Musk challenged Zuckerberg to a “cage match.” Zuckerberg surprisingly responded via Instagram Story, saying, “Send Me Location.”
He later showed off a video of him training with MMA fighters Israel Adesanva and Alexander Volkanovski on a speed boat, complete with the “Mission Impossible” soundtrack.
Zuckerberg has also been upping his style game, straying from his signature gray tees and sweatshirts to more fashionable jackets, designer shirts, and a new gold chain necklace.
Image consultant Joseph Rosenfeld believes this “democratizing his look” is an attempt to be more approachable and convey, “I am one of you, I am not a king.”
Meme mastery wins public approval
Zuckerberg’s rebrand seems to be working, for now. His recent 4th of July post has received the public’s thumbs up of approval.
One person tweeted, “Zuck definitely knows how to create a meme.”
The Meta CEO’s embrace of his meme era is a strategic move to change the public perception of tech billionaires.
