- While X/Twitter flailed, LinkedIn quietly gained major web traffic.
- LinkedIn’s mobile usage and revenue outperformed X and Snapchat.
- Adding new features, LinkedIn is redefining professional networking.
The unlikely rival rises
While attention focused on Twitter’s turbulent transition to X, LinkedIn quietly gained serious traction – its web traffic up 10.6% year-over-year as X declined 15.2%.
Since Musk’s Twitter takeover, X’s web traffic dropped 10% while LinkedIn grew 18%. In March, X saw 727.6M unique visitors (-7.5% YoY), but LinkedIn’s 269.2M marked +11.1% growth.
A quiet game-changer
LinkedIn’s Android app usage surged 14% post-Twitter acquisition, while X plunged 20%. Its $119M Q1 2024 mobile revenue outshone X and Snapchat combined.
With new features like games and short videos, Microsoft-owned LinkedIn aims to captivate Twitter’s audience, redefining professional networking.
This dark horse contender is just getting started.
