- LinkedIn introduces puzzle games to boost engagement
- Users find unexpected enjoyment in the new feature
- The games offer potential mental health benefits for professionals
Game on, professionals
LinkedIn, the professional networking giant, has quietly entered the gaming arena. In an unexpected move, the platform launched three puzzle games through LinkedIn News, mimicking the success of popular daily brain teasers.
Puzzle mania spreads
The game trio includes Queens (a logic puzzle), Crossclimb (a word game), and Pinpoint (a word-association challenge).
This strategic addition follows the footsteps of other tech companies like Apple News, Netflix, and YouTube, all of which have introduced gaming elements to boost user engagement.
More than just fun
Experts suggest these quick, daily puzzles offer mental health benefits. They can provide a brief distraction from work stress, potentially improving problem-solving skills and creating new neural pathways.
LinkedIn reports a 20% week-over-week growth in new player engagement since July, indicating the games’ growing popularity among professionals.
