- Colourette secures $2M funding for expansion.
- The Philippine beauty startup dominates local e-commerce.
- Its community-focused strategy drives impressive sales and social media success.
Lip tints and big bucks
Philippine beauty startup Colourette has successfully raised $2M in a Pre-Series A round led by DSG Consumer Partners.
The direct-to-consumer brand, launched in 2015, has become a leading local beauty name, especially on e-commerce platforms and TikTok. Colourette’s vegan and cruelty-free skincare brand, Fresh Formula, adds to its growing portfolio.
Colourette’s growth strategy focuses heavily on community engagement and social media presence.
The brand has garnered Top Creator and Top Seller awards on TikTok and claimed the #1 spot among local makeup brands during major e-commerce sales events. Their star product, Colourtint, boasts over 2M units sold across 24 shades.
Beauty beyond borders
The fresh funding will fuel Colourette’s product development and launch plans. Already available in 88 physical stores and 3,000 7/11 outlets across the Philippines, the brand aims further to solidify its position in the local beauty market.
This investment round marks another milestone following their seed funding from Foxmont Capital Partners in 2022.
