- LinkedIn tests TikTok-like short-form video feed focused on career and professional content.
- The feature aims to boost engagement and discovery on the platform.
- It presents opportunities for creators but may overwhelm some users.
Joining the short-form video trend
LinkedIn has confirmed that it is testing a new TikTok-like short-form video feed within its app. The new feature, spotted by Austin Null, a strategy director at influencer agency McKinney, places a dedicated “Video” tab in the app’s navigation bar.
By tapping on this button, users can access a vertical feed of short videos that they can swipe through, like, comment on, and share.
LinkedIn’s move follows the trend set by other popular apps, such as Instagram, YouTube, Snapchat, and Netflix, which have launched their short-form video feeds in response to TikTok’s rising popularity.
Focusing on career and professional content
Unlike other short-form video feeds that feature a wide range of content, from comedy to cooking videos, LinkedIn’s feed is focused on careers and professionalism.
The company believes that videos are becoming one of its users’ preferred formats for learning from professionals and experts, prompting the development of this new feature to boost engagement and discovery on the platform.
The feed is designed to present bite-sized videos that users can quickly scroll through, making it easier for them to find relevant content.
New opportunities, new challenges
The launch of LinkedIn’s short-form video feed presents new opportunities for creators who have amassed notable followings on TikTok by sharing advice and experiences related to career growth, job searches, and professional development.
The new feed could provide creators with an additional platform to share their video content and potentially reach a wider audience. However, some users may not welcome the addition of another short-form video feed to their apps, as they may feel overwhelmed by the growing number of similar features across popular platforms.
As the feature is still in early testing, it remains to be seen how LinkedIn will develop and monetize the feed to attract creators and engage users.
