- ByteDance to cut 450 jobs in Indonesia after TikTok Shop-Tokopedia merger.
- Layoffs, affecting 9% of staff, will mainly impact advertising and operations teams.
- The move reflects a broader trend of job cuts in the Chinese tech industry.
ByteDance, TikTok’s parent company, is set to slash 450 jobs in Indonesia following the merger of TikTok Shop and GoTo Group’s Tokopedia.
The layoffs, which could happen this month, would affect 9% of the staff, though the final number may change.
Clearing the decks of duplicate roles
The job cuts will mainly impact advertising and operations teams as ByteDance aims to streamline the 5,000-strong combined ecommerce team in Indonesia.
ByteDance declined to comment when contacted by Tech in Asia.
TikTok Shop faces off against Shopee and Lazada
Indonesia has been a successful market for TikTok Shop, but it faces stiff competition from Sea Group’s Shopee and Alibaba’s Lazada. The Tokopedia merger was a strategic move for ByteDance to comply with local regulations and strengthen its position.
The planned job cuts reflect a broader trend in the Chinese tech industry, with giants like Alibaba and Tencent also trimming their workforce amid an economic downturn.
TikTok itself reportedly slashed hundreds of jobs last month as part of a larger business overhaul.
To read the original article: https://www.techinasia.com/bytedance-cut-450-indonesian-jobs-15b-tiktok-shop-tokopedia-merger-report
