Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg
This is the wrong approach.
The real billion dollar opportunity in SaaS is this:
1) Unbundle SaaS businesses like Salesforce into many verticals (vertical > horizontal)
2) Clone and make 100% feature complete (not 80%)
3) Move business model to pay-per-usage over monthly SaaS (many people are sick of monthly)
4) Make the product & brand delightful (much of SaaS is soulless)
5) Use internet audiences, b2b creators, community to power distribution
6) 95% discount (not 90%)
7) Add each software to a holding company to compete with Salesforce, Adobe etc…
Most of these SaaS businesses can be spun up for under $50,000 thanks to AI and offshoring. Payback could be huge.
The future of SaaS is vertical & pay-per-usage.
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I just published a post about pay-per-task this AM you might enjoy if you’re interested in this stuff
