- Singapore’s The Parentinc buys retailer Motherswork for omnichannel expansion.
- The acquisition gives instant physical stores locally and in China to complement the 30M membership.
- The founder sees $74M in revenue in 3 years as more sales shift to owned brands.
Singapore’s The Parentinc acquired a majority stake in premium mom and baby goods retailer Motherswork this week to accelerate its omnichannel expansion into brick-and-mortar outlets. Financial details regarding the tranched, eventually full buyout deal remain undisclosed.
A success story over a decade
Parenting platform and community: Parentinc started as an online blog over a decade ago before diversifying into direct-to-consumer pregnancy goods sold through regional marketplaces.
But founder Roshni Mahtani Cheung knew going offline was key to scaling further.
Eyeing $74M revenue
The acquisition gives The Parentinc instant physical retail footprint in Singapore and China to complement the 30 million-strong membership.
Cheung eyes $74M group revenue within 3 years as more sales shift towards owned brands, with profitability already achieved last September.
Envisioning a group’s rapid growth
Motherswork brings loyal audience synergies and established channel partners abroad wanting Southeast Asia access. Both founders now envision rapid growth leveraging combined community knowledge, purchasing insights, and geographic strengths.
For The Parentinc, bringing its engagement full circle through welcoming physical spaces for members unlocks the next level beyond past digital transitions when Cheung realized community trumped content for moms.
