- SiCepat appoints Philippe Auberger, former Lazada Logistics Indonesia CEO, as new COO.
- The logistics startup recently faced executive turnover and CEO review rumors.
- SiCepat bets on fresh leadership to navigate challenges in Indonesia’s competitive market.
SiCepat, the Indonesian logistics powerhouse, has just turbocharged its executive team. Philippe Auberger, former CEO of Lazada Logistics Indonesia, has stepped into the role of Chief Operating Officer.
Auberger brings a treasure trove of experience, having navigated Indonesia’s complex logistics landscape since the early 2000s.
His impressive track record includes a five-year stint managing last-mile delivery for Lazada Express.
Musical chairs in the c-suite
Auberger’s appointment marks a changing of the guard at SiCepat. He takes the reins from Murwanto, who held the COO position since 2014.
This move follows another high-profile hire earlier this year when Shopee’s senior operations director, Jianwei Low, joined the SiCepat management team.
These strategic additions come at a crucial time for the company, which has raised a whopping $220 million in venture funding to date.
SiCepat’s recent ups and downs
Despite its impressive valuation of $650-850 million, SiCepat has faced recent turbulence. February saw several executives departing the company, and rumors swirled about CEO Adam Jaya Putra facing a board review.
The reasons remain shrouded in mystery, but one thing’s clear: SiCepat is betting big on fresh leadership to navigate these choppy waters and accelerate its growth in Indonesia’s competitive logistics market.
To read the original article: https://www.techinasia.com/exceo-lazada-logistics-indonesia-joins-sicepat
