This mom-and-baby brand is solving Indonesia’s malnutrition problem
In a significant development for parents and the health of their little ones, Little Joy, a forward-thinking Indonesian direct-to-consumer (D2C) startup, has successfully secured funding for its Series A round.
The company is on a mission to revolutionize the health and well-being of babies during their first 1,000 days through innovative food supplement powders.
Investor Support
Little Joy is keeping the investor identities and the funding amount under wraps, but they were part of Peak XV’s Spark 02 fellowship program a few months ago.
The Significance of the First 1,000 Days
The “1,000 days” refers to the initial few months of a newborn’s life, which are paramount for their physical and cognitive development.
In Indonesia, a staggering 47% of child deaths under the age of five occur within the first month of life. The country grapples with a significant child malnutrition issue, with 7 million Indonesian children under the age of 5 reported as stunted in 2020, according to UNICEF data.
Additionally, 2 million children face severe wasting, a condition characterized by low weight and height. The government has pledged to reduce the stunting rate to 14% by 2024.
Startups like Little Joy are actively contributing to the drive to ensure the wellbeing of babies.
The Little Joy Approach
Established in 2021, Little Joy offers nutrient-rich loose powders suitable for both babies and mothers, easily mixable with food or water.
Their product range includes various flavors, providing the essential nutrients for you and your baby’s health.
A team of nutritionists and pediatricians guides the development of their products.
Community Engagement
Little Joy has created WhatsApp community forums, such as Joyi World, MomsJoy, Dapur Little Joy, and LittleJoyEdu, to offer valuable childrearing tips and support to mothers.
Impressive Impact
The company reports having sold over 1 million products, available on various marketplace platforms and offline retailers throughout Indonesia.
The recent funding injection will be utilized to expand their outreach and serve even more mothers and children, furthering their mission to promote child health in Indonesia.
