- India’s quick commerce booms, Southeast Asia lags behind.
- Indian companies diversify offerings, target premium segments.
- Southeast Asian market faces unique challenges, but potential remains.
Secret sauce? Variety and value
India’s quick commerce sector is racing ahead, growing five times faster than general ecommerce last year.
The market hit $2.8 billion in gross merchandise value, outpacing Southeast Asian counterparts. Major players like Blinkit, Instamart, and Zepto are leading the charge.
Indian companies have expanded beyond groceries, offering everything from beauty products to gadgets.
They’re targeting “masstige” customers willing to pay for speedy delivery. Private-label offerings boost profits, demographic sweet spot fuels demand.
Southeast Asia’s choppy waters
The archipelagic nature of many Southeast Asian countries complicates logistics. Existing ecommerce giants already offer speedy services, leaving little room for ultra-quick specialists.
Funding winter hit hard before many players could achieve profitability. Some Southeast Asian quick commerce firms survive, adapting to tough conditions.
Experts believe the region could rebound by following India’s playbook – expanding product categories and focusing on urban areas. The race isn’t over yet.
To read the original article: https://www.techinasia.com/india-dominates-quick-commerce-race-sea-misses-podium-finish
