- India’s quick commerce sector is booming, expected to reach $6B by 2025.
- Groceries drive the growth, companies diversify offerings despite challenges.
- Zepto’s co-founder aims to build a $50B company, redefining convenience.
India’s quick commerce sector is experiencing explosive growth, players like Zepto, Flipkart, and BigBasket battling to deliver goods to consumers within minutes.
The segment could reach US$6 billion in gross merchandise volume by 2025, growing 5x faster than traditional e-commerce.
Groceries: the main course
The grocery segment, which could reach US$852 billion by 2025, is the primary driver for India’s quick commerce gold rush.
Companies leverage data-driven dark stores to optimize inventory based on customer preferences, locations, and product choices, offering fresh groceries gross margins of up to 45%.
Unwrapping new possibilities
Quick commerce players are expanding their offerings beyond groceries to include fashion, electronics, and more.
BigBasket is in talks Croma to diversify its SKUs, Zepto and Blinkit are onboarding fashion brands like Adidas and Pepe Jeans. However, challenges such as managing extensive product catalogs and handling returns remain.
Advertising presents a potential revenue stream for quick commerce companies targeting high-spending consumers.
Zepto co-founder Aadit Palicha envisions building a US$50 billion Indian company, redefining convenience by delivering “exactly what you want, when you want it.”
To read the original article: https://www.techinasia.com/behind-indias-race-to-deliver-everything-everywhere-under-15-minutes
