- Amazon Prime Day 2024 hits record $14.2 billion in sales.
- Mobile shopping surges, accounting for nearly half of transactions.
- Electronics and furniture drive growth, with buy-now-pay-later options gaining popularity.
Shopping spree on steroids
Amazon’s Prime Day 2024 hit a new high, with U.S. consumers splurging $14.2 billion across the two-day event, according to Adobe Analytics. This marks an impressive 11% increase from last year’s $12.7 billion total.
Day one saw $7.2 billion in sales, up 11.2% year-over-year, followed by $7 billion on day two, a 10.4% increase.
Bargain hunters go big
Mobile shopping surged by 18%, accounting for nearly half of all transactions.
Amazon’s Rufus AI assistant played a significant role, helping millions of customers navigate their purchases. The average order value climbed to $57.97, up from $56.64 in 2023 and $53.14 in 2022.
Electronics, furniture, and back-to-school items drove much of the sales growth.
Adobe’s lead analyst, Vivek Pandya, noted that Prime Day acted as a catalyst for these categories, which had seen sluggish growth earlier in the year.
Buy-now-pay-later options contributed $1.08 billion to the total sales, highlighting consumers’ appetite for flexible payment methods during the shopping extravaganza.
