Scott is the founder of Influencer Capital and CELEB. He is a thought leader on the creator economy and celebrity business space. Influencer Capital is an organization that structures equity deals between startups and creators/celebrities.
Guest Author: Scott Van den Berg
Shay Mitchell’s travel bag brand Béis did $200M in revenue in 2023 and has no plans of slowing down.
Actor and entrepreneur Shay Mitchell founded Béis in 2018, intending to make products that are chic, functional, and affordable.
Her popular line now includes both stylish luggage and bags suited for everyday use, no matter what’s on your busy agenda
2023 was a big year for Béis.
On top of celebrating five years in business, it reached $200M in revenue.
This is a 180% increase in year-over-year revenues.
And the company has no plans of slowing down.
In upcoming years, Béis is focusing on growing its retail presence, expanding internationally, and eventually launching its own brick-and-mortar stores.
Having an audience of 36 million followers on Instagram definitely helped Mitchell to launch & scale Béis.
However, it is just one piece of a large marketing pie.
In comparison to other celebrity-founded brands, Mitchell isn’t the face of the brand.
Béis wants to establish the brand and the relationship with the consumer independently of Mitchell.
And I believe more celebrity-founded brands should position themselves that way.
