- MrBeast earned $263K from one X video but called it misleading compared to typical YouTube payouts.
- Despite 156M impressions, he spends millions per YouTube video so revenue potential unclear.
- More transparency needed on branded content as X courts creators.
Ad revenue revelation
Popular YouTuber MrBeast posted a 16-minute video on X last week, revealing it generated over $263,000 in ad revenue. However, he later tweeted that the high earnings were “a bit of a facade” compared to a typical video’s payout on the platform.
The video was an experiment to test X’s revamped creator monetization tools, which let creators earn a cut of ad dollars.
With over 88 million YouTube subscribers, MrBeast is exactly the type of influencer X CEO Elon Musk wants to attract.
Budget runs in millions
While MrBeast says he’s open to posting more content there, his production budget for YouTube videos runs in the millions.
MrBeast’s X video scored 156 million impressions and 5 million engagements. Yet some users suggested X’s algorithm, like an ad, was boosting it.
This ties into ongoing confusion over unlabeled promoted posts running in feeds. Without clarity on how the video was promoted, the $263,000 sum gives limited insight into actual monetization potential.
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Revenue potential
MrBeast’s test revealed encouraging revenue potential. His “facade” comment signals there is more work to be done.
As X courts creators, transparency around branded content and organic reach will help avoid backlash. Still, the video gave Elon Musk ammunition to keep pushing his vision for a creator-centric platform.
