- Meta aims to win over Gen Z with Facebook.
- Feed will feature more recommended content like Instagram.
- Marketplace could be a key draw for utility.
Meta unveils its strategy to captivate Gen Z with Facebook.
Surprising? Absolutely, considering Facebook’s reputation as a platform for older generations. Yet, Meta aims to shift this perception through a two-pronged approach.
Don’t underestimate Facebook’s potential
First, the feed gets a facelift, incorporating more recommended content like Reels and posts, akin to Instagram’s discovery-driven layout.
Marketplace’s appeal as a digital swap meet could be the secret sauce, enticing even reluctant users.
Combined with the site’s user-friendly functionality, Facebook might surprise as an “everything app” for accomplishing tasks and entertainment.
The marketplace magnetism
While the strategy’s success remains uncertain, Meta’s playful ploy taps into Gen Z’s practical needs.
Redefining Facebook’s image won’t be easy, but as Instagram’s resurgence demonstrates, the company has a knack for reinvention.
Meta’s tactics could just be the key to winning over the elusive Gen Z crowd.
