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Meta Launches New AI Image Generator Site

Aileen Lor
Last updated: February 17, 2024 4:05 am
Aileen Lor
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2 Min Read
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  • Meta launches new AI image generator ‘Imagine with Meta’.
  • The site lets users create unique high-resolution images from text prompts using Meta’s Emu model.
  • Meta aims to add invisible watermarks to denote AI origin as regulators examine policy approaches.

Contents
Meta’s AI Amazing FeaturesTransparency Measures of Meta AICompetitions and Regulations

Looking to keep pace with other tech giants in the AI space, Meta has unveiled its own free standalone image generation experience called Imagine with Meta.

The new web-based tool allows users to turn text descriptions into unique high-resolution images powered by Meta’s Emu model.

Meta’s AI Amazing Features

Imagine with Meta marks Meta’s first consumer-focused standalone site for creating AI-generated art and content. Letting imagination run wild, people can make fun, weird, or useful images by describing what they want to see.

However, with Meta having run into issues around bias in past AI efforts, it remains to be seen if adequate safeguards are in place. We will be closely evaluating Imagine as more users start accessing the tool.

Transparency Measures of Meta AI

Meta nods to transparency and says it will add invisible AI watermarks to all images in the coming weeks. This identifier aims to denote AI origin even if images get edited or manipulated.

Meta ultimately hopes to bring similar tracing to more products using generative AI down the line.

Competitions and Regulations

The launch comes as AI image generation experiences from competitors like DALL-E, Midjourney, and Stable Diffusion continue to raise public interest and scrutiny. Global regulators are also examining policy approaches around disclosing the AI nature of generated content. 

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