- Lazada integrates ChatGPT-powered shopping assistant for personalized service
- Study shows 88% of Southeast Asian shoppers trust AI shopping recommendations
- Platform launches comprehensive AI features focusing on four-dimensional enhancement
AI Assistant Rollout
Lazada Malaysia introduces AI Lazzie, a ChatGPT-powered shopping assistant providing 24/7 personalized support.
The platform integrates OpenAI technology to deliver contextual responses, product recommendations, and exclusive deals through its Message+ feature, marking a significant advancement in regional e-commerce technology.
Consumer AI Confidence
New research reveals strong Southeast Asian consumer trust in AI shopping tools, with 88% of shoppers making purchases based on AI recommendations.
The joint Lazada-Kantar study, surveying 6,000 regional shoppers, shows 80% using e-commerce AI features weekly, highlighting significant market readiness for AI integration.
Enhanced Shopping Features
The platform introduces innovative AI capabilities across four dimensions: discovery, dependability, deals, and decision-making.
Notable features include virtual fashion models for size visualization, automated review summaries, and personalized product listings – addressing key consumer pain points identified in their research.
