- Aesthetic’s new AI app identifies and locates clothing from social posts
- Harvard grad transforms social browsing into instant shopping through smart AI integration
- Platform connects creators, brands, and shoppers in unique social commerce experience
Meet Your New Style BFF
Aesthetic launched its groundbreaking fashion discovery platform this week, introducing Alma – a digital fashion concierge that pinpoints outfits from social media posts.
Users simply send social media links through direct messages to Aesthetic’s TikTok or Instagram accounts, then receive shoppable product recommendations on the company’s website.
From Football Field to Fashion Tech
CEO LJ Northington, a Harvard psychology graduate and former Westbrook executive, pivoted from his NFL dreams to entrepreneurship.
His platform leverages Google Cloud AI technology to power its fashion recognition capabilities, backed by investments from Slow Capital and Zeal Capital Partners.
Creator Economy Gets a Style Upgrade
The platform aims to revolutionize fashion monetization for creators.
Northington revealed plans to collaborate brands and record labels, enabling artists to create dedicated Aesthetic pages – perfect for fans eager to recreate iconic looks from events like Beyoncé’s “Renaissance” tour.
