Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg
Someone is going to make $100M in 2024 with a TikTok Shop. They’ll probably have no inventory, no VCs and be 24 years old.
This stat is crazy.
1 out of every 10 Americans are going to buy something on a TikTok shop this year.
I don’t know how to say this any other way, but every entrepreneur should be thinking about selling their product or service on a TikTok shop.
Not because it’s a new product, but because TikTok wants to see TikTok shops succeed. They’re pushing it big time.
So, it’s a ton of tailwind for you.
I’d use ads, lives, or affiliate sellers to drive traffic. I’d partner with creators to leverage their distribution.
You are more likely to become a millionaire building a TikTok shop than being a founder or early at a VC-backed startup.
I write more about this stuff at http://gregisenberg.com
