- TikTok launches AI avatars, multilingual dubbing for ads.
- Creators get AI replicas, brands get localized campaigns.
- Boosts global reach, ad capabilities amid challenges.
Hey, look who’s talking!
TikTok is rolling out “Custom Avatars” – AI-generated doppelgangers of creators and brand ambassadors to star in ads.
These multilingual lookalikes let brands go global with localized campaigns featuring their influencer partners. “Stock Avatars” featuring licensed actors add a touch of human flair to branded content.
The voice, but make it AI
TikTok’s nifty “AI Dubbing” tool will automatically transcribe, translate, and dub videos into 10 languages, including English, Japanese, and Spanish. Now creators and brands can break through language barriers and connect with fans worldwide.
These AI-fueled features are part of TikTok’s “Symphony” suite, a powerful toolkit designed to amplify its advertising offerings.
With a whopping 61% of users making purchases influenced by TikTok ads, the platform is doubling down on its ad capabilities.
After all, you’ve got to keep those marketing dollars rolling in, especially with potential divestment challenges looming on the horizon.
