- Supermom raises $6M to expand its parenting network
- The platform connects 20M parents through social communities
- Major brands use Supermom’s data to reach Southeast Asian families
The Parent Network That Brands Love
Southeast Asian parenting platform Supermom has secured SG$8 million ($6.01M) in Series A funding, spearheaded by Qualgro and backed by AC Ventures.
The Singapore-based company connects 20 million parents across 1,000+ social communities, offering brands valuable consumer insights and first-party data.
Building a Data Empire
The fresh capital will supercharge Supermom’s data capabilities and fuel its expansion throughout Southeast Asia.
The platform currently serves over 200 global consumer brands, including heavyweights like Kimberly Clark and Procter & Gamble, helping them tap into the region’s growing parent demographic.
Regional Domination on the Horizon
Operating across Singapore, Indonesia, Malaysia, Thailand, Vietnam, and China, Supermom plans to strengthen its position through enhanced AI tools and strategic talent acquisition.
The company aims to become Southeast Asia’s leading consumer data powerhouse in the parenting space.
