- Pinterest introduces a new feature allowing users to create short videos from their curated boards.
- The move targets Gen Z and the growing “mecore” trend.
- Pinterest partnered with Avril Lavigne and Tierra Whack to showcase the new functionality.
Pinterest’s video-tastic makeover
Pinterest is adapting to the TikTok era by introducing a new feature that allows users to create short videos of their curated Pinterest boards, designed for sharing on social media platforms like Instagram and TikTok.
The move comes as a response to the growing trend of video-sharing activity on these apps, particularly among Gen Z users. It’s time to get those boards moving and grooving!
“Mecore” madness
The new addition was inspired by the “mecore” trend, which saw a jaw-dropping 565% increase in searches on Pinterest annually.
Users have been sharing their boards on apps like TikTok using various methods, such as posting screenshots or using green screen effects to showcase their curated collections, styles, and individuality.
Pinterest partnered with power users and recording artists Avril Lavigne and Tierra Whack to launch the new functionality, demonstrating how creators can reach their fans in innovative ways.
Lavigne’s board features fashion inspiration and promotes her tour, while Whack uses Pinterest to gather inspiration for her creative projects.
