Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg
Sometimes I’ll meet a wonderful startup team and product, but they just are focused on the wrong customers.
So, the business ends up being terrible. Founders end up ripping their hair out. Usually they burn out.
The reality is not all customers are equal.
1. Some are aligned with your vision, some aren’t.
2. Some spend more money, some spend less.
3. Some will post about your brand 24/7, others are your one star reviews.
4. Some are more influential in your niche, some aren’t even in your niche.
We talk a lot about our dream VCs, dream teams and not enough about our dream customers.
Dream customers can turn a garbage business into a goldmine.
Your stress levels will be way lower.
Your customers will be happy to see you. And they’ll thank you every little chance they get.
Such a fantastic feeling.
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I share more of this sorta stuff on gregisenberg.com if you’re interested in becoming a more effective creative, business builder, creator…(it takes 2 seconds to subscribe gregisenberg.com
