Derek is the cofounder of Viddsee, a creator platform for premium short form content with over 3B+ views, 40M+ monthly reach, and 5K+ filmmakers.
With 15 years as a media and technology leader, Derek has worn multiple hats – from developing products to selling content IPs. And his passion lies in growing communities around content, building empathy with IPs and characters, and driving action through impactful storytelling to shape culture.
Guest Author: Derek Tan
A marketer’s job is to know your customer, inside out.
It’s a lesson I learnt from my marketing team and clients
I can do my job as a storyteller effectively when we have the insights of customers. We lean into the insights to design our characters to scale the messaging to customers via stories.
The marketer owns that relationship with the customers
And I wanted to spotlight one of my marketing teammates Indanavetta Putri who is #openforwork
Insights are not easy to find. They start with data points and you find patterns to gleam into some knowledge. Then the work comes in deriving the insight.
Indana has been my go-to person when I have a problem statement about a story/content, and what are insights we can gather from the millions of data points we have on stories that are similar. She understand the stories, the data points and extracts them to get her what she needs to drive success in our content marketing.
That insight resonates with our audiences, and Indana has engineered films traveling to travel widely in Indonesia – Makmum (58 million views), In the Middle of the Blackhole (5m views) to name a few!
To further gather insights, she also collaborated with a network of film reviewers to gather further sentiment analysis from their audiences on socials to augment learnings.
If you are looking for a digital marketer who can help, Indana can work remotely from Indonesia for Singapore or regional companies and within Indonesia itself!
DM me or Indanavetta Putri directly to get in touch!
(Photo of my Indo team, with Indana on the far right)
