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VC

VC Bets Big on Social Commerce in Creator Economy

Rary Maharani
Last updated: July 10, 2024 2:52 am
Rary Maharani
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1 Min Read
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  • VC sees opportunity in creator economy slowdown.
  • Daybreak Ventures bets on social commerce platforms.
  • AI poised to revolutionize content creation for creators.

Contents
Hype hangover? not so fast!AI: the creator’s new best friend?

Hype hangover? not so fast!

Rex Woodbury, founder of Daybreak Ventures, sees opportunity in the cooling creator economy hype.

He views the sector broadly, encompassing areas from gaming to enterprise software.

Woodbury’s contrarian approach seeks exceptional founders flying under the radar during market lulls.

AI: the creator’s new best friend?

Daybreak Ventures is particularly bullish on the intersection of creators and commerce. The firm’s investment in Flagship, a platform enabling creator-owned storefronts, exemplifies its focus on “discovery-driven shopping.”

Woodbury believes creators are the new tastemakers, ripe for innovative business models.

Artificial Intelligence excites Woodbury, especially its potential to revolutionize content creation. He likens AI’s impact to the Industrial Revolution, potentially democratizing creative tools and skills.

Regardless of a startup’s focus, Woodbury emphasizes creators’ crucial role in distribution strategies for emerging companies aiming to challenge incumbents.

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