- Seoul’s travel booking platform Myrealtrip raised $56.7M to expand as tourism rebounds globally.
- After strategic domestic growth during lockdowns, the firm eyes doubling 2023 performance.
- Funding will accelerate innovations helping Myrealtrip consolidate Korea’s fragmented travel industry.
Seoul-based travel booking platform Myrealtrip pulled in $56.7 million in fresh funding this week to accelerate expansions as global tourism rebounds towards pre-pandemic levels. The Series F equity round caps the startup’s total raised at $150 million since 2012.
All-in-one travel convenience
Myrealtrip amalgamates flight booking, hotel listings, transportation options, tours, and activities for Korean travelers’ convenience under one app.
The 12-year-old company weathered lockdown challenges through strategic domestic pivot.
Growth ambitions and IPO target
Now, with 7.9 million users and $746 million gross merchandise volume in 2023, Myrealtrip eyes a doubling performance this year before a 2026 IPO target.
The firm also made recent investments and acquisitions in community travel spaces to boost post-pandemic foreign tourist capture.
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“This funding will help us accelerate our growth and product innovation so we can create new standards in the travel industry,” said CEO Donggun Lee, citing regional super app ambitions.
Since pandemic obstacles fade, Myrealtrip looks to disrupt fragmented Korean travel dynamics by consolidating booking journey friction points with digital convenience.
