Sieva is the Founder of Enduring Ventures, a long-term holding company. They buy beautiful businesses and hold them forever.
Sieva also has close to 50k followers on Linkedin
Guest Author: Sieva Kozinsky
If you want to make leaps in your career, you need to get lucky.
There are two types of luck:
• Random luck
• Manufactured luck
You can’t control random luck. It just happens.
But you CAN control manufactured luck.
It’s called serendipity.
And anyone can make it.
Some ways serendipity has helped me:
1. met my business partner at an event for entrepreneurs
2. made an incredible investment
3. met my fiancee (on a dating app)
Here’s the key to increasing manufactured luck…
Let’s say you’re going fishing.
You need a big net to catch a lot of fish.
One day, you go fishing, and you catch a fish. The guy next to you says “Lucky catch!”
Bullcrap I say.
If I put in the work – and I show up with a huge net – I’m going to catch fish. There’s no doubt about it.
If I don’t put in the work – and I show up with a tiny net – I won’t catch any fish.
Your net is your manufactured luck. Forget about the random things you don’t control.
Focus all of your energy on activities that increase the size of your fishing net.
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