Sahil Bloom is an inspirational writer and content creator, captivating millions of people every week through his social insights and bi-weekly newsletter, The Curiosity Chronicle.
Guest Author: Sahil Bloom
An idea I can’t stop thinking about…
The Sinatra Test:
In the best-selling book, Made to Stick: Why Some Ideas Survive & Others Die, the authors reference Frank Sinatra’s famous song, New York, New York, in formulating an interesting test for establishing durable personal credibility.
Specifically, they highlight one particular line from the classic:
“If I can make it there, I’ll make it anywhere.”
The so-called Sinatra Test is based on this line:
Something passes the test if a single example of success is sufficient to effectively create a halo of credibility for future endeavors.
Making it in New York is really hard, so as Frank Sinatra’s lyric concludes, if you can do that really hard thing, it’s safe to assume you can do (virtually) anything in that same arena.
Applying the principle more broadly beyond show business, proving you can do one really hard thing would mean that your credibility is established such that it will be assumed you can do anything (in that given domain).
I love this test, with one personal nuance:
Don’t worry about establishing credibility externally—focus on establishing credibility internally.
You do that by taking on the thing that scares you:
• Say yes to that talk on a big stage.
• Set that ambitious fitness goal.
• Get in that cold plunge.
• Create a short timeline to get your business rolling.
Forget what other people think. Do the hard thing, because after doing it, you will know that you can do anything.
You will know that if you can make it there, you’ll make it anywhere.
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