Matt Gray is a well known Youtuber and content creator. He is also the founder of Herb - the largest and most engaged cannabis community in the world of over 14 million people.
Previously he founded Bitmaker, which trained full-stack software engineers and got them jobs at companies like Shopify, Facebook, and IBM. Bitmaker was acquired by General Assembly.
Guest Author: Matt Gray
There’s never been an easier time in history to build an 8-figure company.
How to start your company in 2024 (and sell it for $10M+ in 2025):
1. Start with Why
Ikigai = your reason for being. Find yours by asking yourself:
• What do I love?
• What am I good at?
• What can I be paid for?
• What does the world need?
These reflections guide the direction your business needs to take.
2. Find Your Niche of One
If you want to own a million-dollar business,
You need to own a niche and become a Category Champion.
Here’s how to become a powerhouse brand that beats the competition:
Focus on something you know better than anyone else in the world. Mine is $5M Founder Systems.
Analyze trends and double down on data to carve out a unique space where your expertise thrives.
Authenticity and specificity attract.
Niche down to build lasting brand equity.
3. Build an Audience
Building an audience requires strategic platform selection and consistency.
Focus on 2, curate content that fuels your curiosity, and commit to publishing daily.
Embrace imperfection and experiment.
Done > Perfect
Content + Community = Commerce
Content creation is not a solo journey. You can’t do it alone.
Engage and interact with your audience to foster community and cultivate your army of raving fans.
It takes a community to raise a community.
4. Build a Newsletter
Use ConvertKit to build your direct communication line.
Put in the reps – publish weekly for 50 weeks straight (and have fun with it)
Craft a unique voice and visuals for brand recognition.
Include 1 CTA per email and link to your newsletter in your socials.
5. Start a Paid Community
Lead with value first.
Establish your space on Skool and set up clear community guidelines.
Kickstart with an initial offer to your email list to get your first 100 dedicated members.
Announce in your ConvertKit newsletter and build your tribe.
6. Launch a Course
Harness this lucrative avenue for knowledge sharing:
• Low Ticket = Kajabi
• High Ticket = Skool
Create your framework, curriculum, and modules to inspire a movement.
Iterate and improve your course content like a software product – always in beta.
7. Sell for $10M+ and Retire
Implement these steps with boldness, precision, and passion, and sell for $10M+
Buy a farm with lots of land, cows, chickens, and a pig.
There’s your ticket to freedom.
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