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Reading: Matt Gray Reveals His System for an 8-Figure Business in 2024
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Strategy

Matt Gray Reveals His System for an 8-Figure Business in 2024

Matt Gray
Last updated: February 28, 2024 1:40 am
Matt Gray
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4 Min Read
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Matt Gray is a well known Youtuber and content creator. He is also the founder of Herb - the largest and most engaged cannabis community in the world of over 14 million people.

Previously he founded Bitmaker, which trained full-stack software engineers and got them jobs at companies like Shopify, Facebook, and IBM. Bitmaker was acquired by General Assembly.
Guest Author: Matt Gray

There’s never been an easier time in history to build an 8-figure company.

How to start your company in 2024 (and sell it for $10M+ in 2025):

1. Start with Why

Ikigai = your reason for being. Find yours by asking yourself:

• What do I love?
• What am I good at?
• What can I be paid for?
• What does the world need?

These reflections guide the direction your business needs to take.

2. Find Your Niche of One

If you want to own a million-dollar business,

You need to own a niche and become a Category Champion.

Here’s how to become a powerhouse brand that beats the competition:

Focus on something you know better than anyone else in the world. Mine is $5M Founder Systems.

Analyze trends and double down on data to carve out a unique space where your expertise thrives.

Authenticity and specificity attract.

Niche down to build lasting brand equity.

3. Build an Audience

Building an audience requires strategic platform selection and consistency.

Focus on 2, curate content that fuels your curiosity, and commit to publishing daily.

Embrace imperfection and experiment.

Done > Perfect

Content + Community = Commerce

Content creation is not a solo journey. You can’t do it alone.

Engage and interact with your audience to foster community and cultivate your army of raving fans.

It takes a community to raise a community.

4. Build a Newsletter

Use ConvertKit to build your direct communication line.

Put in the reps – publish weekly for 50 weeks straight (and have fun with it)

Craft a unique voice and visuals for brand recognition.

Include 1 CTA per email and link to your newsletter in your socials.

5. Start a Paid Community

Lead with value first.

Establish your space on Skool and set up clear community guidelines.

Kickstart with an initial offer to your email list to get your first 100 dedicated members.

Announce in your ConvertKit newsletter and build your tribe.

6. Launch a Course

Harness this lucrative avenue for knowledge sharing:

• Low Ticket = Kajabi
• High Ticket = Skool

Create your framework, curriculum, and modules to inspire a movement.

Iterate and improve your course content like a software product – always in beta.

7. Sell for $10M+ and Retire

Implement these steps with boldness, precision, and passion, and sell for $10M+

Buy a farm with lots of land, cows, chickens, and a pig.

There’s your ticket to freedom.

—

Want to grow your business to 8-figures?

Join our community of 107,000+ subscribers today: https://lnkd.in/eMB4fWuy

Enjoy this? ♻️ Repost it with your network, and follow Matt Gray for more. Thanks!

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