Matt Gray is a well known Youtuber and content creator. He is also the founder of Herb - the largest and most engaged cannabis community in the world of over 14 million people.
Previously he founded Bitmaker, which trained full-stack software engineers and got them jobs at companies like Shopify, Facebook, and IBM. Bitmaker was acquired by General Assembly.
Guest Author: Matt Gray
If you don’t have a predictable revenue engine, I guarantee you’ll never be a 7-figure entrepreneur.
Here’s how to build a $1M predictable revenue engine:
1. Own Your Niche
First things first, dominate a niche and own a market segment.
By owning a market segment, you become a Category Champion. You will become:
• Undeniable
• Unignorable
• Unstoppable
2. Become a Category Champion
Identify a gap only you can fill.
Mine data, spot trends, and position your expertise uniquely.
Carve out your niche to create lasting brand equity.
3. 3-Step Creator ARM Funnel
This funnel is the bedrock for your predictable revenue engine.
It’s broken down into 3 steps:
• Attention
• Relationship
• Monetize
Let’s dive in:
1. Attention
This is where you grab eyeballs and build a rented audience.
Utilize YouTube, X, LinkedIn, Instagram, and TikTok.
They all serve the same purpose: discovery.
Deploy a content distribution strategy to maximize reach and attention.
YouTube
YouTube’s algorithm favors consistent, value-driven content.
Craft how-to guides, tutorials, and insights within your niche to compound content that resonates with your audience.
Tag strategically, title effectively, and always include a call to action.
X
X excels in real-time engagement. Use it as a gym for your ideas:
• Write threads
• Spend 30 mins daily engaging
• Dial in on high-performing content
Use hashtags and threads to increase visibility and authority.
This hub for professional networking has a lot of untapped potential.
Publish in-depth articles, engage with industry leaders and share case studies.
Pro tip: cross-post your best X content to LinkedIn. 2 birds. 1 stone.
Instagram and TikTok
Visual storytelling dominate these platforms. Craft engaging, niche-specific content to connect with your audience personally:
• Quick tips and insights
• Reveal behind-the-scene content
These are the powerhouse of visuals and short, captivating content.
2. Relationship
This is the step to start owning your audience.
Transition followers to an owned platform like an email list or newsletter.
Provide exclusive content and master your CTAs.
Those who optimize their personal brands to collect emails will print money on command.
3. Monetization
It’s time to pitch your irresistible offer.
Turn your audience into a revenue stream through:
• Courses
• Coaching
• Paid communities
Use feedback to refine offerings and deliver unignorable value.
It’s all about arming your community with the skills they need to level up.
Implement the 3-Step Creator ARM Funnel and own your niche, engage your audience, and monetize with intent.
Transform your business into a powerhouse of predictable revenue.
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Want to build a $1M predictable revenue engine?
Get on a Founder OS strategy call to assemble your plan to scale.
Book your call: https://lnkd.in/ewisEGuu
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