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Strategy

Marketers Are the New Engineers

Greg Isenberg
Last updated: July 31, 2024 1:55 am
Greg Isenberg
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1 Min Read
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Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg

When I first moved to Silicon Valley, engineers were gods. A “10x engineer” could make or break a startup. Now, things have changed…

I studied computer science at school so it kinda pains me to say this but marketers are the new engineers.

Attention is the new currency.

TAGGED:div5

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