Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg
When I first moved to Silicon Valley, engineers were gods. A “10x engineer” could make or break a startup. Now, things have changed…
I studied computer science at school so it kinda pains me to say this but marketers are the new engineers.
Attention is the new currency.
