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Strategy

Jesse Pujji Questions Founders’ Rate of Change

Jesse Pujji
Last updated: February 12, 2024 1:44 pm
Jesse Pujji
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This is a Linkedin post by Jesse Pujji. Jessi a serial entrepreneur that lives in the US. He has:
- Bootstrapped to an 8-figure exist with his previous startup, Ampush
- Is currently building GatewayX, a venture studio that he plans to bootstrap to $1B+
- Executive Chairman & Founder of GrowthAssistant.com
- ex-McKinsey Consultant
Guest Author: Jesse Pujji

Most founders get it all wrong…

They obsess over where their business stands today rather than how fast it’s growing.

…and that’s why they suck at being founders.

The secret? It’s not about your current position, it’s about your rate of change.

Here’s how to cultivate it in you and your team:

First, what does it mean?

Rate of change is a fun ode to high school math and means trajectory.



Steep trajectory means you’re improving and learning fast. Pursuing it means focusing more on the trajectory of improvement rather than your absolute position.

Because let’s face it: anyone doing a startup has a VERY low absolute position.

0-5 employees, barely any customers, an unclear idea. That’s where a startup starts. So the focus has to be on rate of change and trajectory.

The bonus of that effort is that it forces you to prioritize truly what matters. Not just what’s convenient, satisfying or easy.

Inertia is a constant struggle for any business and focusing on trajectory solves for it!

This was my favorite value at Ampush and one I try to live everyday.

How are you pursuing rate of change??

TAGGED:div5

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