This is a Linkedin post by Jesse Pujji. Jessi a serial entrepreneur that lives in the US. He has:
- Bootstrapped to an 8-figure exist with his previous startup, Ampush
- Is currently building GatewayX, a venture studio that he plans to bootstrap to $1B+
- Executive Chairman & Founder of GrowthAssistant.com
- ex-McKinsey Consultant
Guest Author: Jesse Pujji
Inertia is the devil in business.
People get comfortable with the same routine, day in, day out. Like getting “stuck” in the same thing day after day. But it kills more businesses than anything else.
Here’s 2 little known reasons why inertia is stalling your growth.
1/ Time delay: for example you’re saying, “well we already started on it…”
If something exists in your business, like an agency contract, an old supplier or a project that has been in motion forever. It feels like you HAVE to do it.
You don’t. You can change and you should.
The fix: You have to wake up every day and pretend as if it’s a new day. Walk in the door and do whatever is next.
Not what it “feels” like you should be doing because you were committed to that direction.
2/ Structure: for example if you’re saying, “we’ve always done it this way”
People crave routine and structure. It’s natural. Founders are affected by this, but employees are often even more affected.
The fix: Create a system of constant change.
Look at Mckinsey, Apple or Red Ventures. Constantly forcing change on an organization forces creativity and keeps problem solving at the front.
You can escape the comfort of inertia. It doesn’t always feel natural, but it’s ESSENTIAL to build a meaningful business.
