Jason is a Growth Consultant and Fractional Growth Lead as well as a mentor at Growth Mentor. Previously he was a growth manager at EF Hello and Airwallex.
Guest Author: Jason Lam
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“If I’m the Head of Growth of … Tally”
In this new series, I will play the role of the Head of Growth, to explore the growth opportunity of a tech business leveraging some of my favorite growth frameworks.
🌟 Five Facts about Tally
“A bootstrapped business which was founded in 2020 in Ghent, Belgium (My favorite city in Europe)“
🗺️ Use Case Map
“Giving credit to Reforge, Use Case Map has always been my first exercise when I join a new business, which helps to align the company-wide alignment of core target audience segments to go with.”
⛰️ PLG User Journey Framework
“Super grateful to join Sam Crowell Richard‘s PLG course. This framework allows us to understand where users fall off to prioritize where to spend the most time and resources.”
💸 Opportunity I – Paid Loop
“Paid has become taboo for early-stage businesses, however, with the right way to implement it in the growth strategy, it can be a killing weapon to help businesses overcome key critical moments.”
🤩 Opportunity II – Aha Moment
“The definition of Aha moment is the first-time realization of the product’s value by users, leading to customer acquisition, expansion, conversion, and retention.”
💰 Opportunity III – Three-Tiered Pricing
“Although the Tally team does mention that they offer 2 subscription plans mainly for simplicity, as a rigid and revenue-driven Head of Growth, I would still provide advice on offering at least Three-Tiered Pricing, or even usage-based pricing.”
📜 Opportunity IV – Template
“Tally is great enough to have the template library in place already, but I will recommend having an even harder push on this given the tremendous impact on overall business growth.”
💻 Demo with my 14-Day Growth Marketing Challenge
“Kindly check out my MVP site, and you can subscribe to learn essential growth marketing skills to 10X your business or TRANSFORM your career – https://tally.so/r/3XrqyV”
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