Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg
How I use Reddit and AI to find winning startup ideas. Watch this video or read the 4 steps below:
1) Use AI tool Gummy Search to find trending subreddits:
– Target 10k-100k member communities (less competitive)
– Answer the “why now” question (easier)
– Leverage your “unfair advantage” (your moat)
– Pro tip: Track daily/weekly/monthly growth trends
2) Analyze subreddit for problems & solutions:
– Add subreddit to Gummy Search “audience”
– Check “pain and anger” for common patterns
– Review “advice” & “solution” requests
– Look for recurring themes and write them down!
3) Identify creators in the niche:
– Use PerplexityAI
to find top influencers
– Search YouTube for popular videos
– Read comments to understand audience needs
– Analyze 20-25 videos for deep insights
– Use vidIQ’s chrome extension and sort popular videos by “contains a question” to understand what questions people have
4) Wireframe your startup idea:
– Sketch out your product/service based on insights
– Prototype with tools like Framer
– Create a catchy, relevant name
– Example: @DesignScientist
for conversion-focused design
5) Bonus: How to create a niche audience
– Use Gummy Search’s “top content” feature
– Analyze high-performing community content
– Ask AI about content preferences (e.g., “Do they love memes?”)
– Treat AI tools as your “entrepreneurial assistant”
– Open an iOS notes file calls “ideas” and write content ideas
– I use my Friday AMs to workshop those ideas.
NOTE: LinkedIn limited me to 15 minutes of the video, so the full 21 minute video (including how to find killer content ideas) is here
https://lnkd.in/eyGe64ab.
I found working on the right startup ideas is like swimming downstream.
Everything is easier
The ideas are out there. They are on Reddit. They are on YT. They are on TikTok.
Just gotta go out there and find ’em.
Enjoy.
Happy startup idea hunting.
If this was helpful/interesting, comment below and let me know what video you’d like me to do next
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Resources for you:
– Full YouTube video: https://lnkd.in/eyGe64ab
– GummySearch: GummySearch.com/community
– Database of 30+ startup ideas you can start without VCs: https://lnkd.in/eKicBBqe
– Design/Copy agency to build your ideas: designscientist.com
– AI-assisted SEO agency to get your ideas ranked #1 on Google: BoringMarketing.com
– Perplexity AI search – https://Perplexity.AI
– VidIQ chrome extension https://lnkd.in/eapZpcEk
– Subscribe for future videos here: https://lnkd.in/ebpMJaHS
– Free 5 day course on the ACP (audience, community, product) funnel: https://lnkd.in/eYnzEi9B
