By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechziTechziTechzi
  • Home
  • Community
    • Our Review
    • Join Our Slack community
    • Referral: Richieee
    • Referral: 6 for 6
  • Publications
    • Special Report: SE Asian Startup Funding
    • Top 30 Most Funded Southeast Asia Startups
  • Agencies
  • About
    • About us
    • Contact
Search
© 2023 Techzi . All Rights Reserved.
Reading: Greg Isenberg’s Thoughts on Luxury Brands
Share
Font ResizerAa
TechziTechzi
Font ResizerAa
Search
  • Home
  • Community
    • Our Review
    • Join Our Slack community
    • Referral: Richieee
    • Referral: 6 for 6
  • Publications
    • Special Report: SE Asian Startup Funding
    • Top 30 Most Funded Southeast Asia Startups
  • Agencies
  • About
    • About us
    • Contact
Have an existing account? Sign In
Follow US
© 2023 Techzi . All Rights Reserved.
Strategy

Greg Isenberg’s Thoughts on Luxury Brands

Greg Isenberg
Last updated: February 12, 2024 1:45 pm
Greg Isenberg
Share
2 Min Read
SHARE
Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg

To entrepreneurs looking to start cash-flowing businesses:

I remember a friend of mine worth $500M saying:

“If you’ve got to sell something, sell it to rich people.”


It got me thinking about luxury businesses

There are gold plated skateboards for $15,000 (SHUT Skateboards).

There are toothbrushes for $4200 made of titanium (Reinast).

There are smart sleep masks for $300 (Dreamlight Pro).

Luxury products for just about everything.

Observation: Sooner or later, every market ends up introducing a luxury segment..

All ordinary products can have extraordinary luxury versions.



Sometimes that means better quality, more scarce, more interesting story, more niche or all of the above.

And the same is true for services.

My innovation agency Late Checkout Agency was built on this premise. Max 12 clients per year. We work with companies to innovate and build new products to future proof their businesses.

Point: average client size is $1M/year. And clients love us. Some tell us we’re too cheap.

And the more I understand luxury the more I realize there are layers to luxury.

Michael Kors is accessible luxury. Gucci is luxury. Chanel is supreme luxury.

I think we’re underestimating how many luxury markets can happen.

We started seeing it with luxury software recently.



Superhuman the $30/month email service is now worth $850M.

Fun end of year prompt:

What’s something that could use a luxury product or service?

If you want more interesting startup stories, sign up to my newsletter https://lnkd.in/e4TA7qqY

70,000+ people love it.

TAGGED:div5

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook X Copy Link Print
Share
Previous Article Joe Escobedo on How Grab’s Tailored Marketing Conquered Southeast Asia
Next Article SpaceX Valuation Soars to $175 Billion

Subscribe to our newsletter to get our newest articles instantly

Please enable JavaScript in your browser to complete this form.
=

Stay Connected

XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow

Latest News

Techzi is Pausing
Media December 24, 2024
Twitch Pioneer Emmett Shear Launches Mysterious AI Venture
AI December 24, 2024
OpenAI CEO Labels Musk a ‘Bully’ in Latest Tech Titan Clash
AI December 24, 2024
AI Revolution Could Spark Live Entertainment Boom
Culture December 24, 2024

You Might also Like

Fintech

Malaysia’s Fintech Giant TNG Digital Eyes Potential $300M IPO

September 26, 2024
Social Media

WhatsApp Launches Massive Voice Chats to Rival Discord

February 12, 2024
Fintech

India’s DMI Group Acquires Struggling BNPL Startup ZestMoney

February 12, 2024
AI

Grammarly’s Strategic Move: Coda Acquisition Signals Productivity Revolution

December 24, 2024
AIDeep Tech

Robotics Startup Figure AI Raises $675 Million from Tech Heavyweights

March 7, 2024
SaaS

Syfe Revenue Grows 140%, But Losses Widen as Firm Focuses on Key Markets

February 12, 2024
StartupsStrategy

Straight Talk from a Serial Founder, Greg Isenberg’s No-Nonsense Advice for Startups

March 18, 2024
Health-Tech

WhiteCoat Acquires Good Doctor, Reshaping Southeast Asian HealthTech

October 20, 2024
e-Commerce

Tap, Snap, Digital: Pi-xcels Pockets $2.7M to Revolutionize Retail Receipts

December 1, 2024
Crypto & Web3

Ukraine’s Cyber Cops: Battling Russian Hackers on the Digital Frontline

April 17, 2024
AI

The Two Sides of Sam Altman

February 17, 2024
Crypto & Web3

Born Ready Launches $10M Fund for APAC Web3 Projects

April 3, 2024

Techzi

SE Asian tech news: Free & Comprehensive. Read more

Quick Links

  • Logistics
  • Marketplace
  • Mobility
  • Startups
  • VC
  • Food tech
  • Gaming
  • Health-Tech
  • Media
  • Social Media
  • SaaS
  • Travel

Quick Links

  • AI
  • Edutech
  • Climate
  • Creators
  • Crypto & Web3
  • Culture
  • Deep Tech
  • e-Commerce
  • FAANG
  • Fashion
  • Fintech

Techzi Tech Newsletter

FREE and Curated by Tech Insiders

Legal

Privacy Policy

Terms & conditions

TechziTechzi
Follow US
© 2024 Techzi . All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?