Greg Isenberg is a multi-exit Silicon Valley entrepreneur and owner of Late Checkout product studio. He has:
- Headed Product Strategy at WeWork
- Been an advisor to Reddit
- Founded a startup, Islands, which was sold to WeWork
- Founded 5by, which was sold to StumbleUpon
Guest Author: Greg Isenberg
Someone will make $10M in 2024 with this exact playbook building cash-flowing internet businesses. The playbook they’ll use (save this):
1) Find underserved niche
I use tools like Etsyhunt, Google Trends, TikTok Creative Center, Redditlist, etc to do that. These spy tools are critical intel.
This is the find your “that’s too small of a niche” phase.
2) Build audience and community to drive growth
Design a content engine so good it’s your pride and joy.
This is the “put billboards on the internet” phase
3) Build a product (SaaS, software, agency, paid community, newsletter etc) with a beautiful brand
This is the “put buy buttons on the internet phase”
4) Use AI agents and global workforce to fulfill product
AI agents or “artificial employees” as I call them aren’t prime time yet. But they’ll be able to
This is the operational excellence phase
5) Hire operator and find start with step 1 again
Hire from within your community ideally. They’ll get your niche better than an outsider.
This is the “scale me out of a job please” phase.
Usually, your business needs to be doing $100k+ profit per year to hire yourself out.
Most people do all 5 steps at once.
Being very careful to do one at a time is the key.
250,000+ people were laid off in 2023. Anyone can build one of these businesses as a side project.
I started my holding company as a side project 3+ years ago.
Now, we run 6 companies and I turned down multiple 8 figures offers to buy my holdco. In 2024, we’ll do mid 7 figures of profit.
This is multipreneurship. Multiple teams, multiple operators, multiple P&Ls.
The future of entrepreneurship is multipreneurship.
Save these 5 steps so you have them when you need it.
Sharing this playbook in case it’s helpful to someone.
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Some resources for you along your multipreneur journey:
communityempire.co – free 5 day email course on building businesses powered by audience & commnunity.
gregisenberg.com/6tools – 6 tools i use for endless startup ideas
meetdispatch.com – design agency i use for all my businesses (I invested).
boringmarketing.com – AI-assisted SEO agency I use for all my businesses (I invested)
