By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechziTechziTechzi
  • Home
  • Community
    • Our Review
    • Join Our Slack community
    • Referral: Richieee
    • Referral: 6 for 6
  • Publications
    • Special Report: SE Asian Startup Funding
    • Top 30 Most Funded Southeast Asia Startups
  • Agencies
  • About
    • About us
    • Contact
Search
© 2023 Techzi . All Rights Reserved.
Reading: Tapping the Power of Moms Proves Golden for This Startup
Share
Font ResizerAa
TechziTechzi
Font ResizerAa
Search
  • Home
  • Community
    • Our Review
    • Join Our Slack community
    • Referral: Richieee
    • Referral: 6 for 6
  • Publications
    • Special Report: SE Asian Startup Funding
    • Top 30 Most Funded Southeast Asia Startups
  • Agencies
  • About
    • About us
    • Contact
Have an existing account? Sign In
Follow US
© 2023 Techzi . All Rights Reserved.
Startups

Tapping the Power of Moms Proves Golden for This Startup

Osama Khalid
Last updated: February 12, 2024 1:45 pm
Osama Khalid
Share
2 Min Read
SHARE
  • Singapore parenting platform Supermom taps moms for insights, driving profitability.The 
  • “Ubermom” model matches users and brands while mothers earn income.
  • With 5M babies born annually in SEA, the firm plans regional expansion after the pandemic rebound.

Contents
Pandemic Recovery and ProfitExpanding in Southeast Asia

Finding profitability as a startup can be elusive, but Singapore-based Supermom has cracked the code by leveraging the power of millennial moms.

Founded in 2013, Supermom built online parenting groups that brands can tap for insights, reviews, and content via user surveys and campaigns. Mothers also earn supplemental income.

Pandemic Recovery and Profit

After a pandemic dip, Supermom’s data-driven mom community model has driven “six-figure” net profits this year – a rarity for an Asian consumer internet startup.

“Our ‘ubermom’ model gets moms to use the power of community to earn some supplementary income,” said new CEO Luke Lim.

Expanding in Southeast Asia

An algorithm matches moms and brands for campaigns using profiles. The firm boasts 5,000 active Facebook groups and 20 million registered mothers regionally.

Beyond content, Lim sees a gap in data-deprived brands lacking direct consumer profiles that Supermom can fill with its engaged user base.

Southeast Asia’s over 5 million newborns annually offer a vast, untapped, and fast-growing market to monetize.

Now profitable, Supermom plans to double its 2024 revenue by deepening its presence across Singapore, Indonesia, Malaysia, Vietnam, and Thailand. Leveraging parent power is a winning business formula that investors and brands can’t ignore.

TAGGED:div5

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook X Copy Link Print
Share
Previous Article EU Regulators Torpedo Adobe’s $20B Figma Deal
Next Article Shein Sued by Rival Temu Over Alleged ‘Mafia Tactics’

Subscribe to our newsletter to get our newest articles instantly

Please enable JavaScript in your browser to complete this form.
=

Stay Connected

XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow

Latest News

Techzi is Pausing
Media December 24, 2024
Twitch Pioneer Emmett Shear Launches Mysterious AI Venture
AI December 24, 2024
OpenAI CEO Labels Musk a ‘Bully’ in Latest Tech Titan Clash
AI December 24, 2024
AI Revolution Could Spark Live Entertainment Boom
Culture December 24, 2024

You Might also Like

Gaming

China Approves Record 115 New Game Titles in January

February 12, 2024
AIClimate

Ex-Grab Exec Fights Deforestation with New AI-Powered Startup

February 12, 2024
FAANG

Andy Jassy’s Amazon Revival: Wooing Wall Street and Trimming the Fat

July 15, 2024
Climate

Temasek Commits $78M to Boost Climate Action Initiatives

October 2, 2024
FAANGSocial Media

Meta Launches Meta AI Testing in India and Africa

April 17, 2024
e-CommerceMobility

Chinese Tech Giants Pivot to Southeast Asia Amid Challenges

July 22, 2024
AcceleratorsAI

Y Combinator’s Winter 2024 Demo Day Showcases AI’s Dominance

April 9, 2024
AISaaS

Dance Battle Reignites as Tech Titans Clash over AI Supremacy

May 16, 2024
e-CommerceLogistics

Swiggy Spices Up India’s Quick-Commerce Scene with 10-Minute Meals

October 14, 2024
AI

Quora Raises $75M To Power AI Chat Platform Poe And Its Creator Economy

February 17, 2024
AI

Amazon Unveils AI Video Generator, But Only for Advertisers

September 23, 2024
CreatorsStrategy

Sahil Bloom Has Learned 33 Lessons on His 33rd Birthday

February 12, 2024

Techzi

SE Asian tech news: Free & Comprehensive. Read more

Quick Links

  • Logistics
  • Marketplace
  • Mobility
  • Startups
  • VC
  • Food tech
  • Gaming
  • Health-Tech
  • Media
  • Social Media
  • SaaS
  • Travel

Quick Links

  • AI
  • Edutech
  • Climate
  • Creators
  • Crypto & Web3
  • Culture
  • Deep Tech
  • e-Commerce
  • FAANG
  • Fashion
  • Fintech

Techzi Tech Newsletter

FREE and Curated by Tech Insiders

Legal

Privacy Policy

Terms & conditions

TechziTechzi
Follow US
© 2024 Techzi . All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?