- Notti Pet Food raises $500K to provide high-quality pet nutrition.
- The startup addresses the demand for premium pet food amidst rising ownership.
- Notti’s slow-baked kibbles, made with human-grade ingredients, cater to all breeds and ages.
A paw-sitive investment for pet lovers
Notti Pet Food, a Malaysia-founded startup, has recently raised $500,000 to support its mission of providing high-quality and nutritious kibble for pets. The funding round was joined by prominent investors 500 Global and First Move.
Since its founding in 2023, Notti Pet Food has expanded its presence to 100 pet shops across Malaysia, Singapore, Hong Kong, and the Philippines.
The increasing pet ownership has led to a rising demand for pet food. However, many pet owners often resort to low-quality options with unclear labels and subpar ingredients, which can negatively impact pet health.
Notti Pet Food aims to address this issue by offering a limited selection of high-quality pet food alternatives.
Slow-baked goodness for happy pets
Notti Pet Food creates slow-baked “super-premium” kibbles that provide 100% complete and balanced nutrition for dogs and cats.
Their products are made with real, fresh, human-grade ingredients like meat, fruits, and vegetables, without unnecessary fillers. The kibble is enriched with probiotics and prebiotics, catering to even the pickiest of eaters.
Notti Pet Food’s slow-baking method preserves the nutrients in the ingredients, setting them apart from major brands.
Their products have been endorsed by veterinarians and exceed international AAFCO (Association of American Feed Control Officials) Nutrient Standards.
Expanding the Notti empire
With the newly raised funds, Notti Pet Food plans to launch new product lines and expand its presence in markets such as Singapore and the Philippines.
The company already offers a range of products, including treats, chews, and freeze-dried cubes, catering to dogs and cats of all ages, breeds, and sizes.
